Make Your Brand “Voice” Loud and Clear.

(Forrester clients, read full report “Give Your Brand A Voice — Literally” here) Voice is marketing’s most significant paradigm shift this decade —one that has far-reaching implications for how brands engage customers and prospects. Read Fo…

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song th…

Not All Innovation Is Created Equally

I talk to clients about their plans to innovate with technology all the time; especially technologies that are emerging, like the ones I blogged about here from our report the Top Emerging Technologies to Watch 2018. It’s become clear to us that findin…

Organizational Design Needs Deep-Rooted Change

Every day, executives lean in and light up when we describe the virtues of operating with true customer obsession, vowing to make a change. …and then they return to their reality. The entrenched design of their companies’ organization holds them back. …

You Can’t Afford to “Wait & See” with Emerging Tech

New C-Suite Must-Read Report: “Tech Innovation Chains Create Breakthrough Opportunities”  C-Suite execs responsible for driving business innovations, I highly encourage you to read Brian Hopkins‘ latest report which shows that today&#…

Banking CX Is Stagnating

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™…

Grocers Partner For Digital Growth

Grocers Are Partnering For Digital Growth The last few months have been a watershed of new deals around grocery fulfillment.  Walmart is partnering with DoorDash, Kroger is investing in Ocado, Target is acquiring Shipt, and Amazon is delivering groceri…

C/4HANA: SAP’s Industrialization Of Customer Engagement

SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service…